about
elemente consulting
At Elemente Consulting, we specialise in the provision of expert consulting services to the healthcare and biotech industry in addition to enterprises within other business sectors. Leveraging over twenty years of experience in both multinational and start-up corporations, we deliver effective solutions that enhance our clients’ organisational capabilities and optimise their business performance.
about
edwina ling
Dr Edwina Ling, has over 20 years’ experience in the pharmaceutical and biotech industry, encompassing both multinational and start-up corporations. Following her PhD at Sydney University, in drug design and development, Edwina began her career in clinical research at Roussel Uclaf. With a growing interest in business and strategy, she took on a medical marketing role at Roche and from there moved into product management, building a solid reputation throughout Australia and Asia for guiding cross-functional teams in marketing, business development and project management.
Edwina’s experience spans all phases of the product life cycle. She was responsible for overseeing the launch of Roche’s flagship oncology product, MabThera; she led the Tamiflu team during the swine flu pandemic; and was both brand and medical manager for Roche’s Cystic Fibrosis product, Pulmozyme. With each of these endeavours, consistent, demonstrable sales growth was achieved during her tenure.
While in Roche’s business development team, Edwina evaluated new product opportunities, formulated strategic approaches and liaised with commercial partners. She accepted a position in Roche Thailand as Marketing Excellence Consultant, benchmarking local practices and working with the Thai leadership team to implement a change management program.
As General Manager of the Australian and New Zealand subsidiary of US-based The Medicines Company, Edwina oversaw the building of the corporate infrastructure necessary to launch, market, supply and distribute critical care products within the Oceania region. This required a broad knowledge across all operations of commercial enterprise including marketing, sales management, regulatory and medical affairs, human resources, supply chain and finance.
Edwina is now the Director of Elemente Consulting where her objective is to see clients’ maximise opportunities and increase revenue growth. She draws on her depth of experience to deliver targeted, strategic solutions in a short time frame.
Business Development
Assess new commercial opportunities and capitalise on the initiatives that will drive business growth and profitability.
Elemente Consulting provides an independent and strategic evaluation of potential options. Range of services includes:
- Market assessment for new products and in-licensing opportunities
- Management of product reacquisition and commercial partner liaison
- Building and enhancing business infrastructure and capabilities
- Coordination of pre-marketing activities and access programs.
Strategic Planning
Develop solid strategic and tactical implementation plans formulated on the basis of in depth market analysis, pragmatic evaluation of business opportunities in conjunction with pivotal challenges, and identification of critical success factors.
Elemente Consulting uses a range of business planning tools to facilitate the strategic planning process. Services include:
- Development of brand and therapeutic area strategy
- Preparation of strategic and tactical implementation plans.
Marketing | Brand Management
Continue to capitalise on marketing opportunities and ensure sales growth is maintained during periods when there are unforeseen resourcing constraints.
Elemente Consulting provides expert support with marketing initiatives or interim brand management cover across any stage of the product lifecycle. Range of services includes:
- Market analysis and forecasting
- Preparation of strategic brand and launch plans
- Management of market research initiatives
- Development of brand campaign and promotional materials
- Management of events such as trade displays and sales meetings
- Coordination of Advisory Board meetings and speaker tours
- Development of targeting models and account plan templates.
Project Management
Rapidly enhance organisational capabilities in a flexible and cost effective manner.
Elemente Consulting will scope, plan, develop and implement solutions for brand and corporate projects with expertise and efficiency. Range of services includes:
- Management of product and portfolio reacquisition
- Process mapping and standard operating procedure development
- Event management including speaker tours and launch meetings
- Advisory Board management and minutes preparation
- Copy writing for detail aids and patient education materials.
Contact
Elemente Consulting
edwinaling@elemente.com.au
+61 417 414 663
or connect with Edwina on LinkedIn